Web Video

Dusk collaborated with Taika Waititi to create this commercial for a commemorative halftime performance by the Patea Maori Club of Poi E during a Hurricanes vs Crusaders Super Rugby match in 2014.

The clip went on to become the most viewed rugby franchise video of the season.


Agency – Dusk

Concept / Producer – James Manttan,

Creative Director – John Strang

Editing – Martin Le Breton, John Strang

Motion Graphics – Chris Maessen,

John Strang

Director of Photography – Martin Le Breton,

James Manttan