Dusk was approached by Six60 to makes 6 lyrics videos in 6 weeks and release one every Friday for #Six60Fridays. Every week was a new song (each more incredible than the last) and a new challenge. These 6 films are the result.
When you are making videos for Six60 you can reasonably expect a big response but no one was prepared for the scale on which it came. Just 2 months after it’s release the first in the series had attracted over 2 million views on YouTube and all of the songs were high in the New Zealand Singles Chart. Just as exciting is that Six60 played shows in Europe where with a little help from the lyrics videos, the entire audience knew the lyrics to songs just days after their release. A big win for lyrics videos and for #Six60Fridays.
Something Dusk was very conscious of was wanting the videos to be unique and stand out from each other. Some weeks there would be footage sent over from the band and other weeks Dusk had to think very quickly to figure out what the main content of the video would be.